Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
MULTIPOWER MUSCLECAP
ATLANTIC MULTIPOWER GERMANY / MULTIPOWER MUSCLECAP
PHILIPP UND KEUNTJE Hamburg GERMANY
UPSIDE DOWN CAN
ORANGINA / ORANGINA
BETC Paris FRANCE
BOARDING BEER
BRAUKUNST BERLIN / BRLO BOARDING BEER
SERVICEPLAN CAMPAIGN 3 Munich GERMANY
THE DAILY CATCH
METRO / WHOLESALE COMPANY
SERVICEPLAN Munich GERMANY
BARNI'S NEW YEAR WORKSHOP
MONDELÉZ RUSSIA / BISCUITS
E:MG Moscow RUSSIA
THE ASMR EAR BEER
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN
EVILSMASH
ORKLA CONFECTIONERY & SNACKS / SMASH!
SAATCHI & SAATCHI Oslo NORWAY
DELICIOUS CALM
CAMPOFRÍO / PAVOFRÍO
McCANN Madrid SPAIN
SPARE CHAIR SUNDAY
PREMIER FOODS / BISTO BEST
McCANN LONDON UNITED KINGDOM
Silver
HUNT OR BE HUNTED
JAGERMEISTER / JAGERMEISTER
McCANN Madrid SPAIN
IKEA POWER POSTER
IKEA AUSTRIA / VARV TABLE LAMP WITH WIRELESS CHARGING / RIGGAD LED WORK LAMP WITH WIRELESS CHAR
DDB GROUP DÜSSELDORF GERMANY
BITTERSWEET PIES
PAUL ROMANIA / BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
Short List
A02 Durable Consumer Goods
SATURN PLUG FLYER
SATURN / INTENSO MOBILE POWERBANK
MEDIAPLUS Munich GERMANY
EAT YOUR RUN
DECATHLON / KALENJI
ROSAPARK Paris FRANCE
Short List
THE DELIVERY RACE
DIADORA SPORT / SHOES AND APPAREL
SMFB Oslo NORWAY
APARTMENT STORES
DELAMAISON / HOME DECORATION AND FURNISHINGS
NURUN Paris FRANCE
THE WORST INSTAGRAM ACCOUNT. EVER!
SAMSUNG ELECTRONICS BENELUX / SAMSUNG GALAXY S7
CHEIL BENELUX Amsterdam THE NETHERLANDS
A03 Cars & Automotive Products & Services
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM / SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin GERMANY
Silver
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART / SMART FORTWO CABRIO 453
BBDO GROUP GERMANY Berlin GERMANY
Short List
THE FASTEST INTERVIEW EVER
AUDI / AUDI SPORT- R8
VERBA Milan ITALY
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ / A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES
BBDO PARIS FRANCE
Short List
PORSCHE MARRIAGE
PORSCHE NETHERLANDS / SHARE A PORSCHE
ACHTUNG!McGARRYBOWEN Amsterdam THE NETHERLANDS
RIDE COMFORTABLY
OPEL DENMARK / CARS
UNCLE GREY Copenhagen DENMARK
REAL VIEWS
RENAULT / RENAULT MÉGANE
PUBLICIS BRUSSELS BELGIUM
DACIA FAMILY PROJECT
RENAULT ITALIA / DACIA
PUBLICIS ITALY Milan ITALY
BUSINESS BOOSTER
RENAULT ITALIA / AUTOMOTIVE
PUBLICIS ITALY Milan ITALY
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BABY NIGHT
CARREFOUR / BABY NIGHT
SAATCHI & SAATCHI Milan ITALY
Short List
SUGAR DETOX
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
CINEMA TO GO
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
Short List
LEFTHANDED
SUSHI SHOP / SUSHI SHOP
DDB PARIS FRANCE
THE VILLAGE PHONE PROMOTION
GRAUBUENDEN FERIEN / TOURISM BOARD FOR GRAUBUENDEN
JUNG von MATT/LIMMAT Zürich SWITZERLAND
KLM NIGHTSLIGHT
KLM ROYAL DUTCH AIRLINES / KLM NIGHTSLIGHT
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN
Grand Prix
LEBON
LIDL / DISCOUNT FOOD
INGO Stockholm SWEDEN
Silver
THE HORNBACH SPRING EXPERIENCE - THE FIRST ANALOG WEBSTORE
HORNBACH / DIY HOME IMPROVEMENTS SUPERSTORES
HEIMAT Berlin GERMANY
MA PLACE EST DANS LA SALLE
PRODISS / ENTERTAINMENT
FRED & FARID PARIS FRANCE
TUTORIAL FOR GOOD
LEROY MERLIN ITALIA / LEROY MERLIN
PUBLICIS ITALY Milan ITALY
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC
Silver
#HOLIDAYSONDEMAND
TRANSAVIA / AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
CALL BRUSSELS
VISIT BRUSSELS / VISIT BRUSSELS
AIR PARTNER OF MCCANN Brussels BELGIUM
BLAME IT ON INTERFLORA
INTERFLORA / INTERFLORA, FLOWER DELIVERY SERVICE
BRANDHOUSE Copenhagen DENMARK
DIY RECIPES
LEROY MERLIN / LEROY MERLIN
BETC Paris FRANCE
A05 Media & Publications
KLARAFY
KLARA / KLARAFY
FAMOUSGREY BELGIUM
Bronze
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM
Silver
CHARLIE HEBDO BOX
PÚBLICO NEWSPAPER / PÚBLICO
FUEL LISBON PORTUGAL
BBC THREE SHORTS
BBC CREATIVE / BBC THREE
BBC London UNITED KINGDOM
SQUADVERTISER
MICROSOFT / XBOX / HALO
McCANN LONDON UNITED KINGDOM
GO MONO
RADIO 21 / RADIO STATION
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
DOORHANGER
AXA INSURANCE / INSURANCE
DUVAL GUILLAUME Antwerp BELGIUM
BURGLARY WARNING MAILSHOT FOR SWISS INSURANCE COMPANY
HELVETIA VERSICHERUNGEN / INSURANCE
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND