Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
SPARE CHAIR SUNDAY
PREMIER FOODS / BISTO BEST
McCANN LONDON UNITED KINGDOM
Silver
BITTERSWEET PIES
PAUL ROMANIA / BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
Short List
A02 Durable Consumer Goods
EAT YOUR RUN
DECATHLON / KALENJI
ROSAPARK Paris FRANCE
Short List
A03 Cars & Automotive Products & Services
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM / SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin GERMANY
Silver
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART / SMART FORTWO CABRIO 453
BBDO GROUP GERMANY Berlin GERMANY
Short List
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ / A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES
BBDO PARIS FRANCE
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BABY NIGHT
CARREFOUR / BABY NIGHT
SAATCHI & SAATCHI Milan ITALY
Short List
CINEMA TO GO
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
Short List
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN
Grand Prix
LEBON
LIDL / DISCOUNT FOOD
INGO Stockholm SWEDEN
Silver
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC
Silver
A05 Media & Publications
KLARAFY
KLARA / KLARAFY
FAMOUSGREY BELGIUM
Bronze
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM
Silver
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
DONATE YOUR DATA
WAOO / DONATE YOUR DATA
UNCLE GREY Copenhagen DENMARK
Short List
SLEEP ON IT
CBC / BANKING - MORTGAGE SERVICES
TBWA\BELGIUM Brussels BELGIUM
Short List
SUBLIMINAL LEARNING
LANGENSCHEIDT / LANGENSCHEIDT ONLINE DICTIONARY
GREY GERMANY Düsseldorf GERMANY
Short List
A07 Corporate Image & Sponsorship
THE DILEMMA
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY
Short List
A08 Charities, Public Health & Safety, Public Awareness Messages
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / MEIN KAMPF - AGAINST RACISM
OGILVY & MATHER BERLIN GERMANY
Bronze
SIGN THEIR YEARBOOK
NEW YORKERS AGAINST GUN VIOLENCE / GUN VIOLENCE AWARENESS
VOLT Stockholm SWEDEN
Bronze
GIRLS OF PARADISE
MOUVEMENT DU NID / CHARITY ASSOCIATION AGAINST PROSTITUTION
McCANN PARIS FRANCE
Short List
BULAMBULI VALLEY
COMMUNITIES FOR DEVELOPMENT / COMMUNITIES FOR DEVELOPMENT
DUDE Milan ITALY
Short List
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND / BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin GERMANY
Gold
25M2 SYRIA
NRK TV-AKSJONEN / NORWEGIAN RED CROSS / 25M2 SYRIA
POL Oslo NORWAY
Short List
COINS OF HOPE
CHILD FOCUS / CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN.
THESE DAYS Antwerp BELGIUM
Short List
B02 Dimensional Mailing
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / MEIN KAMPF - AGAINST RACISM
OGILVY & MATHER BERLIN GERMANY
Bronze
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC
Bronze
B03 Use of Ambient Media: Small Scale
EDUCATIVE WIFI
VODAFONE / DSL 200
JUNG von MATT Hamburg GERMANY
Short List
COINS OF HOPE
CHILD FOCUS / CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN.
THESE DAYS Antwerp BELGIUM
Short List
BITTERSWEET PIES
PAUL ROMANIA / BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
Short List
B04 Use of Ambient Media: Large Scale
SUGAR DETOX
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Silver
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER / VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY
Short List
LEBON
LIDL / DISCOUNT FOOD
INGO Stockholm SWEDEN
Short List
THE SMALLEST CAR DEALERSHIP EVER
MERCEDES-BENZ PORTUGAL / SMART FORTWO
BBDO PORTUGAL Lisbon PORTUGAL
Short List
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Bronze
THE DILEMMA
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY
Short List
CALL BRUSSELS
VISIT BRUSSELS / VISIT BRUSSELS
AIR PARTNER OF MCCANN Brussels BELGIUM
Short List
B05 Use of Print or Outdoor
THE DAILY CATCH
METRO / WHOLESALE COMPANY
SERVICEPLAN Munich GERMANY
Short List
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Silver
MA PLACE EST DANS LA SALLE
PRODISS / ENTERTAINMENT
FRED & FARID PARIS FRANCE
Bronze
C01 Use of Digital Platforms
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH / JUKE!
SERVICEPLAN Munich GERMANY
Bronze
BECAUSE RECOLLECTION
BECAUSE MUSIC / BECAUSE RECOLLECTION
84.PARIS FRANCE
Short List
SUBLIMINAL LEARNING
LANGENSCHEIDT / LANGENSCHEIDT ONLINE DICTIONARY
GREY GERMANY Düsseldorf GERMANY
Short List
C02 Use of Mobile
CINEMA TO GO
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
Short List
EPICGRAM
B-CLASSIC / MOBILE APP
DDB BRUSSELS BELGIUM
Bronze
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND
Short List
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA / APP GAME
PUBLICIS ROMANIA Bucharest ROMANIA
Bronze
C03 Use of Social Platforms
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM / SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin GERMANY
Bronze
READ TO ME
CHANGE ONE LIFE (CHARITABLE FOUNDATION) / ONLINE CHANNELS WITH AUDIO BOOKS COLLECTION FOR ORPHANS AND OTHER KIDS
Y&R Moscow RUSSIA
Short List
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND / BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin GERMANY
Gold
JUSTINO
LOTERIAS Y APUESTAS DEL ESTADO / CHRISTMAS LOTTERY
LEO BURNETT Madrid SPAIN
Silver
C04 Response / Real-time Activity
#WHOISTHEKING
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE
Bronze
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM
Silver
C05 Co-Creation & User Generated Content
SIGN THEIR YEARBOOK
NEW YORKERS AGAINST GUN VIOLENCE / GUN VIOLENCE AWARENESS
VOLT Stockholm SWEDEN
Bronze
HEARTBEAT PROJECT
APOTEK 1 GRUPPEN / PHARMACY RETAIL
McCANN OSLO NORWAY
Short List
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN
Silver
D01 Acquisitions
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM / SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin GERMANY
Short List
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH / JUKE!
SERVICEPLAN Munich GERMANY
Short List
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN
Bronze
D03 Launch / Re-launch
SUGAR DETOX
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Gold
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Bronze
E03 Experience Design
SECRET NUM8RS
ATOMIC SOUL / KRAFTWERK
KITCHEN LEO BURNETT Oslo NORWAY
Short List
25M2 SYRIA
NRK TV-AKSJONEN / NORWEGIAN RED CROSS / 25M2 SYRIA
POL Oslo NORWAY
Silver
F01 Integrated Campaign Led by Direct
MOBISTAR LETTERS
ORANGE / TELECOM
PUBLICIS BRUSSELS BELGIUM
Short List
F02 Low Budget Campaign
HOMELESS EXTRAS
DE VOLKSBOND / CASTING AGENCY FOR HOMELESS PEOPLE
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS
Bronze
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND / BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin GERMANY
Gold
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM
Bronze
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC
Short List
THE MORA LIKE FARM
MORA / THE COMPLIMENT
DARWIN BBDO Diegem BELGIUM
Silver