SPEAK LIKE THE PATRÓN

Silver Eurobest
ClientNETFLIX
Category A11. Digital & Mobile Brand Experience
TitleSPEAK LIKE THE PATRÓN
Product/ServiceNARCOS SEASON 2
Entrant NETFLIX Amsterdam, THE NETHERLANDS
Idea Creation WE ARE SOCIAL Milan, ITALY
PR NETFLIX Amsterdam, THE NETHERLANDS
Production NETFLIX Amsterdam, THE NETHERLANDS
Credits
Name Company Position
We Are Social We Are Social Creative Agency
Francesca Feller We Are Social Account Director
Elisabetta Andreoli We Are Social Senior Account Manager
Riccardo Bonetti We Are Social Senior Account Executive
Alessandro Sciarpelletti We Are Social Editorial Director
Simona Melani We Are Social Editor
Luca Scremin We Are Social Junior Writer
Gabriele Caeti We Are Social Creative Director
Daniele Piazza We Are Social Creative Production Director
Stefano Cucinotta We Are Social Senior Creative
Andrea Fumagalli We Are Social Senior Art Director
Marco Bertoletti We Are Social Designer
Babbel Babbel Media Partner

The Campaign

We created an entire Spanish lesson inspired by the world of Narcos with Babbel, one of the leading apps for learning languages.

Creative Execution

Creation of a custom demo lesson in 6 languages (ENG/FR/DE/IT/PT/SWE) active since Sept. 5th 2016. Development of about 1 month and a half, online from Sept. 5th 2016. Demo still online. Communication activity started the launched day globally. Social - FB/TW/IG country Netflix and properties Babbel - PR - press release launched by Netflix and Babbel, editorial - articles on Babbel magazine -, CRM e DEM.

RESULTS media coverage: 1 Billion worldwide social reach: 32,7M new app users: +100K

Narcos is one of the Netflix’s most loved series, that triggers the fans’ interest in the plot and in the Spanish language. Also, language learning apps are used by millions of people everyday in the world.

Starting from insight: the tv series are always detect more valid allies to learn a language. This is also confirmed by Narcos: following the first season a large number of users have confirmed that they were learning a few phrases in Spanish thanks to the show.