EXODUS

ClientBBC TWO
Category A02. TV & Broadcast: Fiction & Non-Fiction
TitleEXODUS
Product/ServiceBBC
Entrant BBC London, UNITED KINGDOM
Idea Creation BBC CREATIVE LONDON, UNITED KINGDOM
Credits
Name Company Position
Susan Ayton BBC Creative Creative Head
Adam Butcher BBC Creative Creative
Lewis Clark Prime Focus Sound Design

The Campaign

Create a situation where the viewer experiences what it’s like to be inside one of the migrants boats.

Creative Execution

This campaign played out across all BBC Channels, in the build up to the programme’s TX.

The campaign succeeded in ensuring a reach over 1.45 million viewers.

This was to promote a new documentary about migrant’s journeys from Syria to the UK.

We devoted the entire spot to a single scene of Syrian migrants, in a dinghy, trying to make it across the Mediterranean sea. It’s an image we’ve grown used to seeing in newspapers, but in this campaign people to experienced a truly heart stopping moment.