RADIO THREE - KITCHEN TABLE

ClientBBC RADIO 3
Category A03. Online: Fiction & Non-Fiction
TitleRADIO THREE - KITCHEN TABLE
Product/ServiceRADIO 3'S 70TH BIRTHDAY
Entrant BBC London, UNITED KINGDOM
Idea Creation BBC CREATIVE LONDON, UNITED KINGDOM
Credits
Name Company Position
Susan Ayton BBC Creative Creative Head
Ben Friend BBC Creative Creative Head
Nicole Coleman BBC Creative Producer

The Campaign

To allow everyone to experience pioneering music and culture.

Creative Execution

Two contemporary composers Matthew Herbett and Soweto Kinch and the poet Alice Oswald wrote special pieces of work for us. Films were made to interpret and reflect these commissions. They all collaborated or performed to allow all the viewers to benefit from the experience without compromise. All three pieces were aired across all the BBC channels. Radio and online films also helped audiences get a deeper understanding of the work.

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We showed that BBC Radio 3 is one of the most significant cultural players in the UK.

We commissioned three original 30 second pieces of work across three genres; classical, jazz and poetry, showing the range of Radio 3.