Title Brand Product / Service Entrant Company Country Production Company Country Award
A03 Online: Fiction & Non-Fiction
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN TOOL Los Angeles USA
Short List
LOOK WHO'S DRIVING
VOLVO TRUCKS / TRUCKS
FORSMAN & BODENFORS Gothenburg SWEDEN NEW LAND Stockholm SWEDEN
Short List
THE FAMILY
FORD / A WIDE RANGE OF FORD'S CAR PORTFOLIO
VERY AGENCY Copenhagen DENMARK NEW LAND Copenhagen DENMARK
Silver
ROAD TRIP
H&M / H&M
ADAM&EVEDDB London UNITED KINGDOM SONNY London UNITED KINGDOM
Gold
WHOPPER BLACKOUT
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE WHY US PARIS FRANCE
Short List
#NOTCOMINGSOON
REMY COINTREAU / LOUIS XIII COGNAC
FRED & FARID New York USA FRED & FARID New York USA
Short List
NEVER ALONE
DIAGEO / GUINNESS
AMVBBDO London UNITED KINGDOM STINK London UNITED KINGDOM
Short List
A04 Series: Fiction & Non-Fiction
MODERN ESSENTIALS BY BECKHAM
H&M / H&M
ADAM&EVEDDB London UNITED KINGDOM SONNY London UNITED KINGDOM
Grand Prix
THE FAMILY
FORD / A WIDE RANGE OF FORD'S CAR PORTFOLIO
VERY AGENCY Copenhagen DENMARK NEW LAND Copenhagen DENMARK
Short List
ERINOMANLAISET - A WORKPLACE COMEDY SITUATED IN A REAL ANTTILA DEPARTMENT STORE
ANTTILA / DEPARTMENT STORE CHAIN
TBWA\HELSINKI FINLAND SCREEN Helsinki FINLAND
Silver
MAN CAVE
HORNBACH / DIY HOME IMPROVEMENTS SUPERSTORES
HEIMAT Berlin GERMANY EASYDOESIT Berlin GERMANY
Short List
A05 Live Broadcast / Live Streaming
BEATS1RUN
BEATS BY DR. DRE / BEATS BY DRE HEADPHONES
R/GA HUSTLE London UNITED KINGDOM R/GA HUSTLE London UNITED KINGDOM
Short List
THE VILLAGE PHONE PROMOTION
GRAUBUENDEN FERIEN / TOURISM BOARD FOR GRAUBUENDEN
JUNG von MATT/LIMMAT Zürich SWITZERLAND FERRARI & KAEMPFEN Kilchberg SWITZERLAND
Short List
WING OF LOVE
JANA WATER / JANA - WATER AS PURE AS LOVE
IMAGO OGILVY Zagreb CROATIA ANTITALENT Zapresic CROATIA
Silver
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM MOMENTUM WORLDWIDE London UNITED KINGDOM
Silver
A06 Audio Content
ORGASM SOUND LIBRARY
BIJOUX INDISCRETS / EROTIC TOYS
PROXIMITY MADRID SPAIN
Short List
A07 Talent
BECOMING BECKHAM
H&M / H&M
ADAM&EVEDDB London UNITED KINGDOM SONNY London UNITED KINGDOM
Gold
#NOTCOMINGSOON
REMY COINTREAU / LOUIS XIII COGNAC
FRED & FARID New York USA FRED & FARID New York USA
Short List
A08 Sports Entertainment
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND
Bronze
THE DILEMMA
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY BEDESCHI FILM Milan ITALY
Short List
A09 Games & Gaming
LOS SANTOS PRIDE
STOCKHOLM PRIDE / STOCKHOLM PRIDE
GARBERGS Stockholm SWEDEN GARBERGS Stockholm SWEDEN
Silver
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM MOMENTUM WORLDWIDE London UNITED KINGDOM
Silver
A10 Live Brand Experience
THE VILLAGE PHONE PROMOTION
GRAUBUENDEN FERIEN / TOURISM BOARD FOR GRAUBUENDEN
JUNG von MATT/LIMMAT Zürich SWITZERLAND FERRARI & KAEMPFEN Kilchberg SWITZERLAND
Bronze
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
Gold
LEBON
LIDL / DISCOUNT FOOD
INGO Stockholm SWEDEN STANDART Stockholm / COLONY Stockholm SWEDEN
Silver
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM MOMENTUM WORLDWIDE London UNITED KINGDOM
Bronze
THE DILEMMA
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY BEDESCHI FILM Milan ITALY
Short List
A11 Digital & Mobile Brand Experience
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE MAKE ME PULSE Paris FRANCE
Short List
NIKE ON DEMAND
NIKE / PERSONALISED MESSAGING PLATFORM
R/GA LONDON UNITED KINGDOM R/GA LONDON UNITED KINGDOM
Short List
SPEAK LIKE THE PATRÓN
NETFLIX / NARCOS SEASON 2
NETFLIX Amsterdam THE NETHERLANDS NETFLIX Amsterdam THE NETHERLANDS
Silver
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM
Short List
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
Short List
MADE BY PROFESSIONNALS
PAGESJAUNES / SERVICE
SID LEE Paris FRANCE PARTIZAN Paris FRANCE
Silver
A12 Social Brand Experience
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN TOOL Los Angeles USA
Short List
#THEFUCKINGGIF
ARRELS FUNDACIÓ / #THEFUCKINGGIF
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona SPAIN
Short List
A13 User Generated Content
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
Silver
A14 Brand or Product Integration into Existing Content
LOS SANTOS PRIDE
STOCKHOLM PRIDE / STOCKHOLM PRIDE
GARBERGS Stockholm SWEDEN GARBERGS Stockholm SWEDEN
Silver
A15 Excellence in Production & Distribution Strategy
MEIN KAMPF – AGAINST RACISM
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / MEIN KAMPF - AGAINST RACISM
OGILVY & MATHER BERLIN GERMANY PIRATES 'N PARADISE Düsseldorf / TONY PETERSEN FILM Berlin GERMANY
Silver
DOORS OF THRONES
TOURISM IRELAND / TOURISM
PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON UNITED KINGDOM
Bronze
MA PLACE EST DANS LA SALLE
PRODISS / ENTERTAINMENT
FRED & FARID PARIS FRANCE FRED & FARID PARIS FRANCE
Gold
A16 Excellence in Partnerships between a Content Producer and a Brand/Product/Talent
DOORS OF THRONES
TOURISM IRELAND / TOURISM
PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON UNITED KINGDOM
Short List
BATMAN V SUPERMAN: FLY TO GOTHAM / FLY TO METROPOLIS
TURKISH AIRLINES / TURKISH AIRLINES
CP+B London UNITED KINGDOM CP+B London / SOMESUCH London UNITED KINGDOM
Bronze
A17 Innovation in Entertainment
SPEAK LIKE THE PATRÓN
NETFLIX / NARCOS SEASON 2
NETFLIX Amsterdam THE NETHERLANDS NETFLIX Amsterdam THE NETHERLANDS
Short List
NOSULUS RIFT
UBISOFT / VIDEO GAME DEVELOPER AND PUBLISHER
BUZZMAN Paris FRANCE LES IMPRODUCTIBLES Paris FRANCE
Silver
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM MOMENTUM WORLDWIDE London UNITED KINGDOM
Bronze
B02 Fan Engagement/Community Building
THE WALKERS
ALAN WALKER / FADED
SONY MUSIC SWEDEN Stockholm SWEDEN BROR BROR Hägersten SWEDEN
Bronze
B03 Use of Licenced or Remastered Music for a Brand or Campaign
YOU WILL NEVER WALK ALONE
DCA MINE ACTION / LANDMINE AWARENESS
GREAT GUNS London UNITED KINGDOM GREAT GUNS London / YESSIAN New York UNITED KINGDOM / USA
Short List
SHE'S A LADY
H&M / CLOTHING
FORSMAN & BODENFORS Gothenburg SWEDEN NEW LAND Stockholm SWEDEN
Short List
THE HERO
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY MJZ LONDON UNITED KINGDOM
Bronze
B04 Use of Original Composition for a Brand or Campaign
HOME FOR CHRISTMAS
EDEKA ZENTRALE AG & CO. KG / EDEKA
JUNG von MATT Hamburg GERMANY TEMPOMEDIA Hamburg GERMANY
Gold
INFECTED
AB INBEV / TOMORROWLAND
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS CANADA Barcelona SPAIN
Short List
B05 Use of Music Streaming Platform/Video Hosting Service/App
AXE ONE SONG STAND
UNILEVER / TURKEY / BODY SPRAY DEODORANT
MANAJANS/J. WALTER THOMPSON Istanbul TURKEY VANA FILM Istanbul TURKEY
Bronze
B06 Use of Music Technology and/or Innovation
MCTRAX
McDONALD'S / RESTAURANTS
TBWA\NEBOKO Amsterdam THE NETHERLANDS TBWA\NEBOKO Amsterdam THE NETHERLANDS
Silver
THE SOUNDLOUNGE POSTER
CRAFTWORK - A BRAND OF AD AGENCYSERVICES / SOUNDLOUNGE
BBDO GROUP GERMANY Düsseldorf GERMANY CRAFTWORK Düsseldorf GERMANY
Short List
B07 Excellence in Music Video
OK GO — UPSIDE DOWN & INSIDE OUT #GRAVITYSJUSTAHABIT
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd / OK GO New York RUSSIA / USA
Bronze
B08 Music Content Production & Distribution Strategy
THE WORLD OF ALAN WALKER
ALAN WALKER / FADED
SONY MUSIC SWEDEN Stockholm SWEDEN BROR BROR Hägersten SWEDEN
Bronze