PARALYMPICS ‘WE’RE THE SUPERHUMANS’ (DIR. DOUGAL WILSON)

Grand Prix
ClientCHANNEL 4
Category A01. Direction
TitlePARALYMPICS ‘WE’RE THE SUPERHUMANS’ (DIR. DOUGAL WILSON)
Product/ServicePARALYMPICS
Entrant BLINK PRODUCTIONS London, UNITED KINGDOM
Idea Creation 4creative London, UNITED KINGDOM
Media Placement 4creative London, UNITED KINGDOM
Production BLINK PRODUCTIONS London, UNITED KINGDOM
Additional Company FACTORY London, UNITED KINGDOM
Credits
Name Company Position
Alice Tonge 4Creative Creative Director
Dougal Wilson Blink Productions Director
Richard Biggs 4Creative Creative
Jolyon White 4Creative Creative
Dougal Wilson Blink Productions Creative
Alice Tonge 4Creative Creative
Shananne Lane 4Creative Agency Producer
Ewen Brown Blink Productions Producer
James Studholme Blink Productions Executive Producer
Daniel Landin Director Of Photography
Andy Kelly Production Designer
Lucy Jones Blink Productions Production Manager
Chris Bovill 4Creative Executive Creative Director
John Allison 4Creative Executive Creative Director

Brief Explanation

‘We’re The Superhumans’ features over 140 cast members, from all across the world. From a drummer with no arms, to a blind sprinter, to a woman flying a plane with her feet, this film captures the ability of disabled people, both on and off the track and field. Set to the iconic Sammy Davis Jr track ‘Yes I Can’, it was was re-recorded by the specially assembled band of disabled musicians, featuring the lead vocalist Tony Dee. These superhumans are brought to life in a truly motivational film about real people overcoming real struggles with optimism and purpose.

Execution

Every part of the music from the campaign was played by the disabled band featured in the ad, who had never played together before. No session musicians were used at all. The ad is totally authentic - all stunts are in-camera and genuine. Casting such a large and diverse group of people from across the globe was no mean feat for the production team. It involved many hours of research - searching online, following leads, doing Skype castings - followed by in-person auditions to find the perfect cast. The logistical challenges of dealing with so many people didn’t stop at the casting process; filming a 140 plus cast meant schedules had to be tight and vigorously planned.