THE COLOR ALPHABET

Short List
ClientCOLORADD
Category F04. Education & Awareness
TitleTHE COLOR ALPHABET
Product/ServiceTHE COLOR ALPHABET
Entrant McCANN Madrid, SPAIN
Idea Creation McCANN Madrid, SPAIN
Production ANTIESTATICO Madrid, SPAIN
Credits
Name Company Position
Mónica Moro Mccann Spain General Creative Director
Jon Lavin Mccann Spain Executive Creative Director
Raquel Martínez Mccann Spain Executive Creative Director
José Antonio Palomares Mccann Spain Creative Director
Quito Leal Mccann Spain Creative Director
Miguel Neiva ColoarADD ColorADD CEO

Brief Explanation

How to improve the life of 350 million of color-blind people in a world designed just for those who can distinct colors? The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life. We have created ColorAdd, the first colored alphabet. With only a look, a color-blind person is able to know if is looking something red, green or blue. A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language. Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich.